Welcome to the Formula S Miami Grand Prix — where speed is optional… but branding is mandatory.
Today's race is sponsored by Unicorn Energy Drink — the only energy drink scientifically engineered to give you gas.
Fans packed the Unicorn Fan Zone for live custom shirt pressing, exclusive merch drops, and enough caffeine to concern a tortoise. Powered by iHeartCustoms — Orlando's custom merch and live brand activation crew — bringing onsite heat press activations, promo merch, and custom apparel directly to races, festivals, and fan events.
The Sloth Racing team stayed calm, focused, and slightly awake. Sahara Airlines lost the camel team's luggage. Turtle Brand Computers rebooted the pit wall laptop again. And All Capy Brands somehow turned second place into a sponsorship meeting.
Formula S. It gives you gas.
▶ Watch the Formula S Miami Grand Prix activation video →
We don't only serve the Formula S circuit.
If your brand is running a fan zone, sponsor activation, race event, or any live experience — and you want custom apparel pressed live in front of your crowd — iHeartCustoms is your activation crew.
Live brand activations for racing events and fan zones
The most powerful moment at any sponsored event isn't the podium finish. It's when a fan watches a custom shirt get pressed live in front of them — picks it up still warm — and immediately pulls out their phone.
That's what a live brand activation creates. And that's exactly what iHeartCustoms delivers at racing events, fan zones, festivals, trade shows, and corporate experiences nationwide.
We deploy onsite with professional heat press equipment, pre-produced DTF transfers, and a branded setup built around your event. Guests interact with the production process live. Under 60 seconds per garment. High volume. No chaos.
Why live merch outperforms promo giveaways
Pre-printed merch gets stuffed in a bag and forgotten. Live-produced merch gets filmed, posted, and talked about.
When your guests watch custom apparel being made — they assign it value. They wear it. They remember where they got it. They tell people about it. Your brand travels further, lasts longer, and lands harder than any promotional item you've ever handed out.
- The merch station becomes a destination
- The line becomes social proof
- The process becomes the content
That's not merchandise. That's experiential marketing.
What iHeartCustoms brings to your activation
iHeartCustoms is Orlando's live brand activation and custom merch company. We bring the full setup — operators, equipment, transfers, and branded presentation — directly to your event:
- Live onsite heat press operators
- Custom branded fan zone and event setups
- DTF transfer printing — full color, no minimums
- Shirts, hats, promo merch, and branded activation gear
- Fast turnaround — under 60 seconds per garment onsite
- High-volume capability for 50 to 5,000+ attendees
Events and venues we activate
iHeartCustoms is based in Orlando, Florida — minutes from the Orange County Convention Center and International Drive — and deploys nationally for activations at racing events, trade shows, music festivals, corporate launches, and brand experiences.
We've activated at ASD and CTIA in Las Vegas, and at events across Orlando, Miami, Atlanta, Nashville, Charlotte, Raleigh, Jacksonville, Kissimmee, New Orleans, and beyond. From fan zones at motorsport events to hospitality activations on International Drive — if your event has an audience, we can activate it.
Book your live brand activation today
Text or WhatsApp us directly at (407) 808-9631 to start the conversation — or hit the button below.
Frequently asked questions
What is a live brand activation?
A live brand activation is an experiential marketing strategy where custom merchandise is produced in real time, in front of event attendees. Instead of handing out pre-made promo items, guests watch shirts, hats, or other apparel being pressed live at your booth or fan zone — creating engagement, social media content, and stronger brand recall.
Can iHeartCustoms run a live activation at a racing event or fan zone?
Yes. iHeartCustoms specializes in live onsite heat press activations for racing events, motorsport fan zones, and sponsored experiences. We bring the equipment, operators, and branded setup directly to your event.
How fast is onsite heat press production at a live event?
Under 60 seconds per garment in a live activation setting. Our operators are trained for high-volume event environments and can maintain consistent output throughout the event window.
What types of events does iHeartCustoms activate at?
Racing events and fan zones, music festivals and concerts, trade shows and conventions, corporate events and product launches, hospitality and resort activations, sporting events, college campus activations, influencer campaigns, pop-ups, and private events.
Does iHeartCustoms travel outside of Orlando for activations?
Yes. iHeartCustoms is headquartered in Orlando but deploys nationally. We've activated at events in Las Vegas, Miami, Atlanta, Nashville, Charlotte, Raleigh, Jacksonville, New Orleans, and more. Contact us with your event location and we'll confirm availability.
What merch can be produced live at an event?
Shirts, hoodies, long sleeves, hats, and most garment types can be pressed live using DTF (Direct-to-Film) transfers. We can also supply promo merch and branded activation gear as part of a complete event package.
How many attendees can iHeartCustoms serve at a live activation?
We scale to your event. Whether you have 50 guests or 5,000 attendees, iHeartCustoms builds the activation workflow around your expected volume. Contact us with your attendance numbers and we'll plan accordingly.
How is live brand activation different from ordering pre-made event merch?
Pre-made merch is handed out. Live-produced merch is experienced. When guests watch apparel being made in front of them, they engage with your brand actively instead of passively receiving a giveaway. The result is stronger brand recall, organic social media content, and longer lines at your booth — all of which amplify your sponsorship investment.
What should I include when I contact iHeartCustoms about an activation?
Tell us your event date, location, expected attendance, and what you want to produce — shirts, hats, promo merch, or a combination. We'll build a custom activation plan around your goals and budget.
Where is iHeartCustoms located?
7075 Kingspointe Pkwy Suite 17, Orlando, FL 32819 — minutes from the Orange County Convention Center and International Drive, serving Orlando, Central Florida, and event venues nationwide.
iHeartCustoms | Live Brand Activations & Event Merch | 7075 Kingspointe Pkwy Suite 17, Orlando, FL 32819 | (407) 808-9631 | orders@iheartcustoms.com | iheartcustoms.com